Developing and Introducing an Innovative Building Cooling Technology: Strategy Formulation Based on Market and Technology Considerations
Edward L. Morofsky
Issues in Strategic Management, ADM 6395, July 1984An innovative
seasonal ice storage technology has been developed frcnn concept
initiation in 1976 to demonstration project in 1984. zhe target
market is the cooling of buildings of a certain type and size.
lhis paper traces the evolution of a strategy to introduce the
technology into the private sector and its relation to technical
developnents andmarketcharacteristics.
The project described in this paper (Project ICEBOX- Fabrikaglace)
has been undertaken by the federal Department of Public Works
(more oomnority known as Public Works Canada or ryJC> during
the period 1976-1984. The concept was initiated at FWC HeaNuarters
and the first experiments were conducted in Ottawa. The principal
development work was done under contract to IWC by Centre de Recherche
Industrielle du Quebec (CRIQ) during 1981-1984. I have been the
project manager and scientific authority during this time. Funds
have been provided by IWC, the Department of Supply and Services,
and federal Energy R&D monies made available through the Panel
on Energy Research and Development (PERD) under the National Energy
Program. Funding for the demonstration will be provided jointly
by EMEVENEEDDD and PWC. The information I have used is almost
entirely from publicly available documents written by P&C
staff or consultant reports from contracts managed by FWC staff.
An important exception is the material on an R&D Commercialization
Strategy written by Peter Lumb, the OERD Conservation Task Co-ordinator.